A new eraser from SHEIN caused a heated discussion among users on TikTok some time ago. However, the reason for the heated discussion this time is not how good this eraser is, but because of its shape, it really makes people look like ...

A TikTok user named @slope322 garnered 5.1 million views and 590,000 likes after posting a reaction to the appearance of the SHEIN eraser.



He commented:



Even I don't think this is a serious eraser, but more like some kind of X toy...



The female users in the comment area are all talents, driving fast and speaking nicely. They even have a whim, hoping that SHEIN will one day set up an adult products department...

And by rubbing the edge of a wave of adult products, this new eraser of SHEIN is also a little popular on TikTok.





Although the mention of sex products is still taboo on social channels today, the adult product industry seems to be reaching a new inflection point. With the help of the traffic of TikTok short videos, from the street shop under the dim light, it gradually entered the public's field of vision, especially in the past two years, TikTok has also successfully brought a lot of popular adult products.



A few days ago, a female adult toy named WaterSlyde became popular on TikTok, with 3.2 billion views, detonating a new trend in adult products and becoming a star product that swept the entire Internet.







TikTok hits popularity with 3.2 billion keyword views



Compared with all kinds of novel and interesting sex toys on the market, from the appearance point of view, WaterSlyde cannot be seen as a female toy product in terms of design.



The way to use WaterSlyde is very simple, just install it on the bathtub faucet, and you can use the stimulation of water flow between your legs to achieve pleasure.



The product first launched in 2014, and sales have been mediocre over the years.



In May of this year, WaterSlyde unexpectedly exploded in popularity through a video on TikTok, and its popularity rose sharply.





Speaking of which, before I knew about this product, Brother T was a little confused when he saw this video for the first time, because it didn't show any introduction about the product, and it seemed to be unremarkable. However, many female users gathered in the comment area with a heart-to-heart, it seems that everything is silent...





After the video became popular, it has received 34.4 million views, 2.9 million likes and nearly 20,000 user comments as of the publication date. The related hashtag #waterslyde also has 42.2 million views.



However, on the platform, the total number of views of videos containing this keyword is as high as 3.2 billion times, which is quite amazing.



As a very private and very sensitive commodity with a huge demand, although adult products have a large market space, they also have obvious limitations and disadvantages.



For example, most social media platforms prohibit advertising for adult products, and it is difficult for adult products to get traffic from Amazon.



However, with the popularity of TikTok videos, this product has sold more than 1,200 pieces in just three days, with sales reaching $43,000, setting a record for the brand’s most-selling single week since 2014.



2



Using TikTok to convert traffic, the traffic of independent stations has soared



Taking advantage of the relatively high autonomy of an independent website, filling in the direct link through the TikTok homepage, and jumping to complete the conversion link is the way that the manufacturer of this product uses in TikTok.

Brother T found that in the profile of the video posting account @thewaterslyde, there is a setting to jump to the official website of a sexual health brand called Lovabiliy.
Using similarweb to conduct website data query, it was found that the website experienced a large increase in traffic in May this year, which is obviously the natural traffic imported through TikTok after the video became popular. Although the traffic in June and July has decreased since then, the monthly average traffic has also stabilized at around 50,000.





Geographical analysis, the main visitors are concentrated in the United States, Sweden, the United Kingdom, Canada and the Netherlands.





As an independent station of sex products brand, Lovabiliy's official website not only sells WaterSlyde women's toys, but also sells products such as condoms, lubricants, massage candles, etc., with prices ranging from $9 to $35.





Although the product and use are extremely simple, the reputation is quite amazing.



On the brand's shopping review page, there are almost unanimous five-star reviews, and some customers angrily praise it as "the most life-changing entertainment product" it has ever purchased.





3



Demand for women's sex toys soars, TikTok's new channel for finished products



Globally, the use and ownership of sex toys is on the rise. Data shows that the global sex toy market is expected to grow by around 9% from 2019 to 2026.







Searches for the most popular sex toys are still up an average of 42% compared to 2020. Among them, the demand for women's toys has increased by 80%, and the market for women's sex toys is expected to grow by 15.71 billion US dollars from 2020 to 2025.



From the data point of view, although the women's sex toy market is still fragmented, according to Technavio's latest market research report, the women's sex toy market is growing at a compound annual growth rate of 13%.



This is also reflected on Amazon. According to Algonbuy Amazon reviews, Clitoral (clitoral products) will become the most popular adult category for users in 2022.







At present, the growth in demand for adult products is more influenced by social media, movies, and the large number of novel toys made by developers. In addition, the acceptance of adult toys as a healthy means of improving their sex life has also greatly influenced millennials and millennials. The post-era crowd, which is most affected by the trend of TikTok.



Speaking of this, there is a key point to remember: in writing copy or images, it is best to use positive tips about happiness and happiness. This allows your content to be seen as valid information rather than sexually suggestive.



The most typical examples are the two sex toys Rose and WaterSlyde, which became popular on TikTok. Now they have not only become star products with over 100 million views on TikTok, but also quickly swept the entire network driven by the platform, becoming the most talked about social media channels. Adult product.



It is not difficult to find that the rapid rise of TikTok short videos is opening up an emerging traffic channel for adult products to go overseas.



(The above article comes from Hugo's cross-border observer: Cross-border love T brother (little brother in the United States to play social))