The adult products industry has become a "wind outlet"? The market scale reaches 113.4 billion, with female consumers becoming the main force
Source: Read Choi
In the past, many people would sneer when talking about "adult products". After all, the Chinese people in the past were more conservative in their thinking and would not buy or use "filthy" things such as adult products. However, nowadays, with the open-mindedness of young people and the improvement of economic levels, the "adult products" industry has gradually been accepted and has become a "legitimate" industry.
The data released by Zhiyan Consulting shows that my country is the world's largest producer of adult products, occupying about 60%-80% of the total market. According to the data released by China Research Network on May 4, 2021, the market size of my country's adult products industry has increased from 68.22 billion RMB in 2018 to 113.44 billion yuan in 2020. The total industry profit has increased from 27.42 billion yuan in 2018 to 51.19 billion RMB in 2020.
It can be seen that the development of my country's adult products industry can be described as "prosperous." Both in terms of production and profitability, they have achieved very good results, which makes people look different.
The adult products industry has become a "wind outlet"?
I have to say, judging from the above-mentioned data, my country's adult products industry has huge development prospects. Some experts even said that in 2021, my country's adult products industry will usher in an "explosive period." This means that the adult products industry may become a "wind outlet" for entrepreneurship.
Of course, although my country's adult products industry started late, in fact, many companies have already entered the market. According to the data of the professional version of Tianyancha, as of August 17 last year, there were more than 78,000 companies related to adult products in my country.
Among them, over 9% are concentrated in the wholesale and retail industries. It is worth mentioning that the two well-known companies, Alibaba Health and JD Health, have long been part of the adult products industry. Moreover, JD Health is also making a lot of money by selling adult products.
As of May 20, 2021, the market value of JD Health has reached 351.873 billion Hong Kong dollars. According to its prospectus data, in 2019, JD Health's total revenue was 10.8 billion yuan, of which 70% of the revenue came from "non-pharmaceuticals." The so-called "non-medicine", most of which are adult products. Therefore, many people jokingly claim that JD.com's market value of 100 billion yuan is supported by "adult products."
The demand for women after born year of 2000 is higher?
Of course, this is a bit of a joke, but from the data of JD.com, it is enough to prove that the profitability of adult products is considerable, which is not to be underestimated. Interestingly, most of the users of adult products are women, not men.
A report released by Ali Health on March 8 this year shows that in the adult market, sales in 2020 have increased by 7% compared to 2019, which is 4 times that of erotic underwear. The report also shows that women born after 00 are the most favored adult products, which is unexpected. It seems that in today's adult market, young women are the "main force" of consumption.
According to practitioners in this industry, young women today are more open-minded, and it is not unusual for them to be willing to use and buy. Moreover, among adult products, products for men are very single, while products for women are varied. Therefore, it is understandable that women prefer to use it than men.
The adult products industry is developing rapidly, but there are "hidden diseases"
It is certain that the adult products industry is now on a track of rapid development. Driven by interests, many people want to come here to get a share of the pie, but it is not easy for everyone to succeed.
The practitioners mentioned above stated that, as he mentioned, the single male adult product is a shortcoming of the adult product industry. Because in the case of a single category and lack of innovation, consumers may not "re-consume", which will lead to "weakness" in the growth of the industry.
Although adult products have been accepted by many people, under the influence of traditional ideas, this kind of business is still not easy to "show your face". Therefore, adult product stores can only be opened in "secret" places, and related e-commerce platforms and advertising spaces on the street will not "green light" for adult products. As a result, the development of adult products companies will be greatly restricted, and it is difficult to form a larger scale.
In addition, the person complained that the adult products industry has almost become the "red sea" because of the large number of entrants in these years, which has led to intensified competition in the industry. Under this circumstance, the survival of many companies has become extremely difficult. Therefore, it is very difficult to make money in the adult products industry, and sufficient preparations must be made.
From this point of view, all industries have their own development difficulties, even the popular adult products industry. However, experts in my country's retail industry said that from the perspective of market demand, there is still a lot of room for growth in the adult products market. Moreover, under the promotion of e-commerce, it will also have great development prospects. Let us wait and see how the adult products industry will develop in the future.
